Fluence Energy
Fluence is a Energy storage and digitalization company for renewables and storage to support the modernization of energy networks. We had the opportunity to pitch to Fluence Radancy’s Career Site and Programmatic Adtech. I was the designer on the sales mock project to redesign their existing careers website to align with our product.
Sales mocks gives us an opportunity to get creative. Most of the time, the only thing we have to go off of regarding the client brand is their exisiting website and any collateral we can find. Sometimes they provide us with assets but in the case of Fluence, all I had to go off of was reviewing the site and their social media.
I was able to source Fluence’s branding colors, image style and comparable fonts. We utilize Getty stock images if assets to use are low. I created the energy wave in adobe illustrator.
The winning moodboard and design inspiration for the site. Utilizing the spiral wave and shapes that represent the energy and the product itself. Found the shape of the product to match the individual shapes in the grid behind the people and the luminescent wave was seen on their current site.
The Career Site sales mock pitch included page designs for the Home Page, Internal Mobility Home Page, Search Results and an AJD (Advanced Job Description) for a selective job to promote.
The pitch also included two digital banners; a prospecting and remarketing digital banners. All website designs were created in Sketch.
Prospecting and Retargeting digital banners as a part of Radancy’s Programmatic Adtech platform. Both designed using Photoshop and Sketch
Top: Prospecting – Grab attention
Bottom: Retargeting – Reminder to click
