Girlfriend Collective Brand and Fitness App Campaign
Girlfriend Collective wants to bring the eco-movement nationally and hopes to do so by entering the tech space with a health fitness tracker app. Not only will their customers wear sustainably sourced and created clothes, they can track their active lifestyle with a fresh new app to compliment.
The fitness app I created inspired the style of this campaign. Girlfriend collective already has beautiful toned clothing and my fitness app matched the tone perfectly to bring it all together — along with a brand new logo design.
Fitness app
Logo design
I knew for the logo design I wanted to use the G and C in Girlfriend Collective. Having already determined the typeface, I experimented with the letters together. Ultimately, the positioning of the G and the upside C joining together in this movement to reflect the brushstrokes. The movement of paint, the movement of our bodies, the movement of Girlfriend Collective.
Logo discovery
options to bottom final
Color Palette, Typeface, Inspiration
Landing page
GC fitness bottles in branding
magazine spread featuring the fitness app
Click to view the landing page up close from the XD link below!